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• SUPPORTING MARKETING COLLATERALS

Establishment Shot

Establishment Shot of CareCondom Event Area.

FYP Major

FYP2 - New Concept board

FYP 1 (Minor)

Minor #1 Web Media

Minor #2 AV Media

Situation analysis

Problem Statement and Issues

The main issue CARE ™ is facing is Malaysia do not allow any form on advertising for their product on Malaysia's mainstream media, such as Printed Ads, Billboard Ads, Television Ads, Radio Ads and Cinema Ads are all banned. There are not much way for to promote CARE ™ Product, but there are still some media and opportunity to get CARE ™ name out there so that more people will aware about their brand.

Objectives and Aims

Objectives
- Take advantage of what can be done on the internet to let more people know about CARE ™ Condom.
- Promote CARE ™ Condom in a non-sexually related way.
- Having roadshow in places where only CARE ™ Condom's target audience hang out.
- Get people to know about CARE ™ Condom without involving the younger generation kids.

 Aims
- Create brand awareness only to the specific target audience.
- Skip the non-related audience and only hit on the specific target audience.
- Educate young adults condom is not about pregnancy prevention.

The Brand

CARE ™ Condom is established in Year 2006, it is a Malaysia High Quality Condom brand. It is made out of 100% latex with lubricant around it. All the product have been through 3 quality test to ensure the effectiveness of it. CARE ™ Condom main aim is to protect couple of spreading STD while having sexual intercourse, same time preventing unwanted pregnancy. The target audience of CARE ™ Condom are adults from age 18 till 40s or even 50s, mostly are young adults from age 18 till 30.

CARE ™ condom have different shape, size and flavors condom to cater to people that enjoy sexual intercourse according to what they think and feel is more important.

Strength and Weakness

- Strength

·         Have different flavors, smell, texture and shape.

·         High quality with lots of Quality Check certified.

·         Slightly cheaper than the main competitor brand.

- Weakness

·         Weak brand identity

·         Lack of awareness and confidence, most of Malaysian does not know the existing of CARE ™ Condom.

Advantages and Disadvantages

- Advantages

·         Couple able to enjoy something different for their sexual intercourse, something fresh and won't get bored.

·         The quality of the condom will to slowly build up customer after they used it once.

·         Customer might give it a chance, since is a high quality condom with a slightly cheaper price.

- Disadvantages

·         It is not 100% effective.

·         Some customer may choose the flavor which the dislike, and have a bad impression of this brand.

Introduction

Care Latex Sdn Bhd is high quality latex condom manufacturing company base in Johor, Malaysia. This company have been establish since 2006 starting with the basic condom type. Now Care Latex Sdn Bhd had came out with different shape, size and flavors condom to cater to people that enjoy sexual intercourse according to what they think and feel is more important.

CARE ™ made their quality control to a very tight standard to ensure their product is up to international quality standard, so that they could compete with their competitors. CARE ™ main target is to allow couple to enjoying having sexual intercourse with protection.  CARE ™ put their products through three quality control to ensure that whoever are using their product are being protected by STD as well as preventing them from pregnancy.

CARE ™ can be found is most convenience store, pharmacy, petrol station, mini-marts, etc. This is another strategy by CARE ™ to sell their product, to give their customer have an idea of they could get their product in most places and conveniently, especially when they are urgently in need to use their product.

CARE ™ is now expending their target audience not only in Malaysia, they are now expending to Hong Kong market, having Road Shows, Sampling Distribution, getting Hong Kong famouse Adult Talk Show Program Hosts to promote their product on the talk show.